“Regarding PPC, what is the advantage of WP Cloaker over direct linking?
If I already have an SEOd blog targetted to ONE keyword which i want to target, couldn’t I just direct link (from the keyword level in google) to a ‘pretty’ landing page?
I agree that if i wanted to target more than one keyword from the same site and if i needed autoblogging, WP Cloaker would be an excellent tool, but for MY situation described above, is there any advantage or reason I should use WP Cloaker over simple direct linking?”
ANSWER:
Depends what you’re going for, of course…
But, with Wordpress Cloaker you can have your entire blog targeting 1 or 100 or 1000 keywords. Each page is visible to the search engines so you end up with tons of pages indexed in Google. But, you can cloak real visitors to any site of your choice. Its a seamless, instantaneous redirect or masked redirect so the visitor is unaware that they’re being served content from a different domain/page.
In effect, you have lots of pages ranking but total control on where the visitor is being sent.
Your situation may be unique and different and its possible you don’t need or want the functionality. Again, just depends on what you’re trying to accomplish.
But, food for thought; why NOT have auto-blogs targeting many top keywords for your niche all built on auto-pilot?
I mean, if I target 600 keywords and create hundreds or thousands of pages on my blog built over time, I’m always going to outperform a blog targeting a single keyword with much fewer pages.
I would suggest using your main 5-10 keywords to theme your site after and then use all the related long tails you can to:
1) Increase relevancy of your main keywords by targeting related terms. This will actually increase the rankings for your main keywords by helping strengthen the ‘theme’ of your site.
2) Increase rankings of your main keywords by building a larger number of internal links (hundreds or thousands of pages all linking back to the homepage where you should be targeting your main keyword).
The increase in internal linking will give a boost to your PR which will also increase your keyword ranking for that keyword.
3) Take advantage of the SEO features of WP plugins (like web 2.0 site submissions + social bookmarking, pinging, etc) coupled with WP Cloaker content generation techniques. This will greatly increase number of inbound links to your blog and give you much great PR juice to:
a) increase your site’s PR thereby increasing your keyword rankings and,
b) earn yourself lots of PR juice you can then distribute anywhere you want, ie., to other blogs/sites you may own, etc.
One of the major benefits of auto-blogging is the backlink juice and PR power you generate by owning so much web real estate + the inbound links you get to all those pages. Being in total control over that PR juice is rare, powerful and very valuable. With social sites and web 2.0 type sites, they control the links, you just pray they give you what your ask for. But, with your own network, you control it all forever and send as many links anywhere you want whenever you want – total control.
Not saying you should do anything unless you want to 100% but, personally, its a no-brainer for me. And, yes I’m the developer of WPC but long before I created this tool I was doing all the same things because it works.
On the other hand, if you’re talking strictly about getting a visitor from ‘Site A’ to ‘Site B’ and using WordPress Cloaker as a tool for only that functionality, yes, it would be the “best” way to do it (safest, easiest) but it would be horrible overkill, IMO.
Plus, if you have a site that is highly ranked already for a keyword that generates traffic and/or income, I would shy away from cloaking on that domain just to avoid any unnecessary risk of losing your rankings if something were to go wrong.
WPC is intended more for auto-blogging, not necessarily on NEW domains but, on new SITES. That is, aged domains are great for cloaking and using a blog that is just sitting there doing nothing and if you wouldn’t cry if something happened to it – but, again, not intended as an extension of a site that is already profitable and performing well without it.
Its also important to understand the full benefits of cloaker to your PPC campaigns. You might but, I’m not sure…
For example, when you say “direct link” from Google to a pretty landing page…”, yes, you can do that but:
1) you don’t get the value of having Google look at your highly optimized, SEO’d blog content and seeing THAT page as the landing page and then
2) safely redirecting human visitors to your pretty page.
So, in that respect, Cloaker would give you the added benefit of increased Quality Score.
Tags:
Cloaking,
PPC 
